“[An] entrepreneur is a person who habitually creates and innovates to build something of recognized value around perceived opportunities” (Kotelnikov Internet article). This ‘recognized value’ should incorporate social and ethical concerns, as well as economic ones. There are moral dimensions to all forms of entrepreneurship.

Entrepreneurship is a lifestyle. Constantly thinking of new ideas and ways to improve things. Within this lifestyle is also the understanding that you have to promote yourself relentlessly with sometimes not so welcoming or understanding audiences.

This is different to innovation, it is an opportunity to discover and even create markets, and then totally believe in yourself in being able to deliver.

Then when you have successfully executed this idea, reflected on all the good and the bad, learned your hard lessons and appreciated your small wins, you think of something else and do it again…….and again……and again………